Symplify Introduces Insights Add-On for CRM Reporting

Stockholm-based CRM and cloud software company Symplify has launched Symplify Insights, an add-on package that adds reporting dashboards to its customer relationship management platform.

According to the company, Insights brings together performance data from the email, SMS and App Push channels in a single overview, broken down by campaign and automation. The tool automatically compares performance with the previous equivalent period, helping to identify declining results and areas that need improvement. It also offers the Account Brief summary, which displays CRM performance on a single page.

Symplify said the product was developed together with its customers. The company's chief sales officer, Christoffer Feldt-Sørensen, said the dashboard lets CRM teams quickly compare this month with last month and see at a glance which flows need attention.

Insights is offered as an add-on package. One-click views cover sending frequency, automation performance and the best days to send communications. The company will showcase the product at the SiGMA World fair in Rome, held from November 2 to 5.