Altenar and Finnplay Continue Seven-Year Technology Partnership

Altenar and Finnplay are continuing a technology partnership that has run for about seven years. The two companies combine Altenar's sports betting platform with Finnplay's Titan platform to serve operators active in regulated markets.

Finnplay is a Finland-based B2B gaming technology provider focused on regulated markets. The Titan platform covers player account management, payments, casino, responsible gaming tools, and integrations with third-party technology providers. Altenar supplies the sportsbook technology for this infrastructure.

According to the two companies, a sports betting product does not work on its own. It needs to connect smoothly with player accounts, wallets, payments, and responsible gaming tools. In this model, each company focuses on its own area of expertise, while operators gain a more connected and flexible technology structure.

7bet in Lithuania went live with Altenar's betting products on the Titan platform. Altenar adapted the sportsbook to the country's betting culture, which is centered on basketball. Basketball's share of turnover reached about 40 percent, and monthly turnover rose by more than 400 percent.