Symplify Introduces Insights to Give CRM Teams Visibility into Communication Performance

Stockholm-based CRM and AI cloud solutions company Symplify has launched Symplify Insights, a new add-on package for its platform. The product gives CRM teams a full view of communication performance through dashboards within the Symplify platform.

The tool brings together the results of campaigns and automations across email, SMS and App Push channels in a single view. It requires no new setup and uses data already available on the Symplify platform. Existing customers can access 12 months of historical data after activation. Performance is automatically compared with the previous equivalent period. This makes it easier to see what is working, where results are declining and where improvements can be made.

The one-page Account Brief offers a general overview of CRM performance. One-click views help teams determine whether they are sending messages too frequently, how effectively their automations are performing, which journeys need attention and what the best sending days are.

Symplify says it developed the product together with customer feedback and plans to add new features in future releases. Chief Sales Officer Christoffer Feldt-Sørensen said CRM teams want to compare this month with last month right away and know which journeys need attention. Feldt-Sørensen said Symplify Insights presents this information in a single view. The product is available as an add-on package from today. The company will showcase it at the SiGMA World fair in Rome, held from November 2 to 5, at stand H4-4006.