SOFTSWISS Wins Two European iGaming Awards

SOFTSWISS won awards in the Best Customer Service and Best Marketing Campaign categories at the 2026 European iGaming Excellence Awards. The awards highlight the company's reliable technology and the support it provides to operators, as well as its creative approach to promoting its product portfolio.

The customer service award recognizes the support model the company offers as a strategic technology partner. By combining dedicated account management with technical expertise, the company helps operators respond to cyberattacks, meet regulatory requirements, increase player retention, and adapt their products to changing needs.

This approach is also reflected in the Back Office AI Workflow tool within the Casino Platform. The tool allows users to prepare marketing campaigns through natural language conversation. By handling routine tasks within the platform, it reduces manual workload and preparation time. Final decisions remain with the operators.

The marketing award was earned by the #SOFTSWISSHasMore campaign, which emphasized that the company's product portfolio extends beyond the Casino Platform. The campaign began in May 2026 with a LinkedIn post from marketing director Valentina Bagniya, in which she acknowledged that the product range was not always clearly understood in the market. Employees then shared photos of themselves holding handwritten signs promoting different products. At the NEXT Summit Valletta 2026, more than 50 attendees held similar signs at the live event. The campaign reached 88 media outlets, generated an estimated 80,000 to 100,000 views through employees' LinkedIn posts, and reached more than 7,000 live viewers at the event.

SOFTSWISS will showcase its latest products, including the Back Office AI Workflow, at SiGMA World Rome from 2 to 5 November 2026, at Stand H4-4029.