SOFTSWISS adds AI-powered back office tool to casino platform

SOFTSWISS has added a new feature called Back Office AI Workflow to its casino platform. With this feature, operators can carry out back office tasks directly by talking to an AI in natural language. In earlier implementations, AI mostly only offered suggestions. The new system can do the work itself.

According to the company's 2027 iGaming Trends Report, more than 80% of betting and gaming operators have started using generative AI. However, the sector's overall AI maturity score is 45 out of 100. This shows that the transition from experimentation to real business processes is not yet complete.

The tool operates within the existing permissions of the platform. A target player segment can be created in a single chat, tournament settings can be configured, and a CMS page can be prepared. However, steps such as activating a tournament and publishing a new CMS page still require human approval.

Mykhailo Hrechyna, operations director of the SOFTSWISS casino platform, said that campaign speed has direct commercial value. He also noted that it is important for teams to be able to test more ideas without increasing their resources.

This feature is part of the company's AI investments. In January 2026, Denis Romanovskiy was appointed as the company's Chief AI Officer. Back Office AI Workflow will be presented at the SiGMA World fair in Rome, held from 2 to 5 November 2026.