SOFTSWISS Adds AI Workflow to Casino Operations

SOFTSWISS is a company that provides technology partnerships to iGaming operators. The company has added a new feature called Back Office AI Workflow to Casino Platform. With it, operators can talk to an AI in natural language and carry out supported back office tasks directly. The system no longer just offers suggestions.

The goal is to reduce manual workload and speed up the preparation of promotional campaigns. The company links this step to the industry's need to turn AI use into concrete business value. According to SOFTSWISS's 2027 iGaming Trends Report, more than 80% of betting and gaming organizations have adopted generative AI. However, the sector's overall AI maturity score remains at 45 out of 100.

A promotional tournament can be prepared in a single conversation. This process includes creating a target player segment, configuring tournament settings, and preparing a CMS page. Steps such as activating the tournament and publishing new CMS pages still require human approval. The system works within existing back office permissions.

Mykhailo Hrechyna, Operations Director of SOFTSWISS Casino Platform, says that campaign speed has direct commercial value for operators. The company describes the feature as a step that moves AI from being a separate tool to becoming part of daily operations. In January 2026, SOFTSWISS appointed Denis Romanovskiy as Chief AI Officer. The new feature will be presented at the SiGMA World Rome trade fair, which will take place in Rome from November 2 to 5, 2026.