MEGAFAIR HR Director: The Tool Depends on the Expert Using It

In an interview at SiGMA Rome, MEGAFAIR's Chief HR Officer (Chief HR Officer) Anastasiia Karmazina addressed hiring, burnout and the talent gap. Karmazina stated that AI is raising the bar rather than reducing the amount of work. She also said that the main reasons talented employees leave are mostly unrelated to technology.

According to Karmazina, the hardest positions to fill are commercial roles such as BDM, account manager and sales manager. The reason is that there are very few top-level experts in the market and competition for them is very fierce. She also said that the performance of these positions is easy to measure with clear financial indicators.

Karmazina emphasized that success in these roles does not come from a short course. She said it requires years of field experience, a strong professional network, a solid reputation and deep relationships in the sector. She stated that such accumulated experience cannot easily be replaced, even by AI.

Challenges the sector faces in hiring include a limited candidate pool, a bias against iGaming jobs, and the salary expectations of some experienced candidates that do not match the market. High technical demands and a fast pace also lead to burnout. Karmazina said that as the company grows, the concept of "culture add" has come to the fore over "culture fit" in hiring, meaning that people who bring new perspectives that will increase the team's collective speed should be preferred.