AI could do half the work in 14 of 15 Malta iGaming roles

According to a report by Malta-based Aigentcy, today's AI tools could do half or more of the work in 14 of 15 core iGaming roles. The report gives iGaming roles an average score of 57.9, while the average for all jobs in Malta is 38.8. A score of 50 means AI could perform roughly half of a role's tasks.

The report notes that the sector employs 15,039 full-time workers, based on data from the Malta Gaming Authority. Live dealers, at 28 points, were the only iGaming role to fall below 50. The scores measure how much of a role's tasks AI could perform, not how many jobs would be lost. Aigentcy director and co-founder Simon Bonello said they had not said jobs would be cut. According to Bonello, AI will mainly reshape jobs. Aigentcy's head of AI and automation, Prasad Subrahmanya, also stressed that the findings do not predict job losses. According to Subrahmanya, AI will take over repetitive tasks, leaving staff more time for work that requires human judgment, expertise and interaction.

Casino content writers scored highest, with 67 points. Customer support agents scored 65, followed by SEO specialists and KYC analysts with 64 each. These roles rely on text, data and repetitive checks. According to Bonello, customer support is one of the areas best suited to automation. AI is expected to handle routine questions about bonuses, withdrawal times and account verification, but the human side of customer-facing roles is not expected to be replaced.

Live dealers are different. Bonello said AI dealers are technically possible and very close, but the industry has not reached that point yet. He said players enjoy interacting with a live dealer and that this human element will not disappear with AI.