Tom Light Recounts FIRST.bet's Two-Year Journey

Tom Light, one of the leaders at FIRST.bet, talked about the last two years of the company he founded after his success at SBTech at SBC Summit 2026. The company has become one of the leading sports betting solution providers in Latin America and Brazil. The target now is Europe and Africa.

Light said he does not take other B2B providers as a model. The names that inspire him are the world's largest B2C operators, such as DraftKings, Betano and bet365. As a reflection of this approach, Ian Bradley, a former DraftKings executive and a former colleague from SBTech, joined the team as co-CEO. Light described Bradley as "perhaps the best product person in the world."

At SBC Summit 2026, the stand in Hall Four drew strong interest. Most visitors wanted to see the company's new product, SportOS. The product promises operators and suppliers full control over how they launch and manage their sports betting sites and how they stand out from their competitors.

According to Light, SportOS is powered by artificial intelligence. Users can create their own sports betting site and user experience by typing a prompt.