SOFTSWISS Wins Game Changer Marketing Excellence Award at SiGMA World Awards 2026

SOFTSWISS, as a strategic technology partner for iGaming operators, won the Game Changer Marketing Excellence award in the SiGMA World Awards 2026. The award highlights creative campaigns that combine the company's technical knowledge with operators' needs. It falls under the Growth Makers Driving Revenue award group and follows the company's Best Marketing Team award at the EGR Awards in 2025.

In 2026, SOFTSWISS updated its positioning. The company now describes itself as a strategic partner that enables secure growth in regulated markets. The Ready. Set. Grow! campaign presented this positioning to the industry through media, digital channels and major iGaming events. After the repositioning, clicks on brand searches rose 49% in July, and marketing-driven contract signings increased 113% over the past year.

The #SOFTSWISSHasMore campaign showed that the brand has a product ecosystem well beyond its core platform. Starting with a LinkedIn post by Valentina Bagniya, the campaign invited employees and industry members to share different products in the ecosystem, using a self-deprecating tone. The campaign reached more than 7,000 live viewers at the NEXT Summit Valletta 2026 event and also won the Best Marketing Campaign award at the European iGaming Excellence Awards 2026.

Recent product developments from the company support this growth promise. SOFTSWISS introduced the Back Office AI Workflow feature within its Casino Platform. With this feature, operators can prepare marketing campaigns by writing in natural language. The tool reduces manual work, allows campaigns to launch faster, and keeps campaign decisions in the operator's hands.

Since 2009, SOFTSWISS has been guiding operators across multiple jurisdictions. Today, the company supports more than 1,500 brands and works with over 2,200 professionals in various international locations.