Brazil Ban and Latin America Strategy in a SOFTSWISS Panel

SOFTSWISS will host a LinkedIn Live panel titled "Brazil's Wake-Up Call: How to Get LatAm Right." The panel will take place on 19 November at 16:00 CET.

Speakers on the panel will include experts from NOVOMATIC, Propane iGaming Agency (which operates in Brazil), Focus Gaming News, SiGMA World and SOFTSWISS. Topics for discussion include what Brazil's betting ban means for the region and how Mexico fits into a more resilient Latin America strategy.

Brazil banned online betting and casino games in September 2026. This decision came less than two years after the country opened its regulated market. For many operators, the ban abruptly closed the market and showed the risk of depending on a single country. The panel will start with this lesson, then focus on the region as a whole and then on Mexico.

Miranda Guliashvili, SOFTSWISS's Regional Growth Director, said that operators should build a portfolio that does not rely on a single market rather than withdraw from Latin America. In her view, Mexico is a natural next step, but only those who localize their payment, product and acquisition efforts from the start will be able to benefit from this market.

igaming professionals can register for the panel for free. Participants will be able to submit their questions about Latin America in advance. For more market information, the 2027 iGaming Trends report, prepared by SOFTSWISS with WorldGaming (formerly Clarion Gaming), is also available.