SOFTSWISS publishes its 2027 iGaming Trends Report

SOFTSWISS published its 2027 iGaming Trends Report, prepared with WorldGaming (formerly Clarion), at the end of September. The report is now in its fifth year and is available as a free download. The study is based on a survey with more than 500 expert participants and a review of more than 480,000 media headlines.

The most important new feature this year is the "Beyond iGaming" section. In it, the industry is compared with e-commerce, sports, film, gaming, streaming, e-pharmacy and crypto in terms of market size, growth, regulatory burden and digital maturity. For this section, the views of experts from outside the industry, including Amazon Web Services, were also sought.

According to Alexandra Kavelich, Deputy Chief Marketing Officer at SOFTSWISS, the industry's next competitive advantage will not come from content alone. Kavelich highlighted regulatory readiness, secure payment processes, smart risk management and platforms that can adapt quickly to changing rules.

Robin Harrison of WorldGaming noted that the industry is becoming both more global and more local at the same time. According to Harrison, regulation, taxation, payment methods and player behavior change from market to market. Scale makes it possible to enter more countries, but it does not guarantee success on its own.

SOFTSWISS presented the report at SBC Summit Lisbon 2026 at its stand B501. On September 29, the company also held a panel discussing which trends have lasted over the five-year period. This content is industry information intended only for readers aged 18 and over.