SOFTSWISS Wins Two Awards at the European iGaming Excellence Awards

SOFTSWISS won two awards at the European iGaming Excellence Awards 2026. The company was recognized in the Best Customer Service and Best Marketing Campaign categories.

The customer service award highlights SOFTSWISS's approach to operators. As a strategic technology partner, the company combines dedicated account management with technical expertise. It provides support on issues such as responding to cyberattacks, meeting regulatory requirements, and increasing player retention.

The company introduced the Back Office AI Workflow feature within its Casino Platform. With this feature, operators can prepare marketing campaigns by chatting in natural language. Because routine tasks are carried out directly on the platform, manual workload is reduced and campaign preparation time is shortened. Final decisions remain with operators.

The marketing award went to the #SOFTSWISSHasMore campaign. The campaign began in May 2026 with a self-mocking post shared on LinkedIn by the company's Chief Marketing Officer, Valentina Bagniya. Employees shared photos of themselves promoting different products with handwritten signs. More than 50 participants carried similar signs at the live event NEXT Summit Valletta 2026. The campaign reached 88 media placements, an estimated 80,000 to 100,000 people, and drew more than 7,000 live viewers at the event.

SOFTSWISS will showcase its latest product developments, including Back Office AI Workflow, at SiGMA World Rome on 2-5 November 2026. The company's stand will also feature the Casino Platform, Game Aggregator, Sportsbook, and Prediction Markets Platform products.