Soft2Bet Builds Scalable Infrastructure to Support Growth

Over the past decade, Soft2Bet has become one of the leading technology providers in the iGaming sector. The company stands out for pushing boundaries and keeping innovation and compliance at the forefront. This year it won the Platform Provider and Innovator of the Year awards.

The company operates in more than 12 jurisdictions. In an exclusive interview with iGamingFuture, Vice President of Business Development Harrison Barrett shared his views on where the sector is heading. Barrett has worked at companies including GiG, DraftKings, Light & Wonder and MERKUR. He has more than ten years of experience in commercial strategy, market access and strategic partnerships.

According to Barrett, the biggest problem operators face in international expansion is treating each new region as a completely separate project. This approach makes scaling difficult. Barrett says he prefers to address strategy under three headings: regulatory infrastructure, operational readiness and technology architecture.

On the regulatory side, he notes that frameworks in Europe vary widely, while the US requires a local assessment on a state-by-state basis. He emphasizes that license fees, tax structures and product restrictions determine whether a market makes commercial sense. He explains that Soft2Bet has built a pre-configured framework and holds the necessary licenses in major jurisdictions, allowing its partners to clear the initial legal hurdles and reach commercial readiness more quickly.