SBC Sets Up Regulatory Advisory Board

SBC has established a new Regulatory Advisory Board to strengthen communication between gaming regulators, licensed operators, lottery organizations, policymakers and industry associations. The board is made up of experienced regulatory affairs leaders, former regulators and industry experts.

The board will be chaired by Andrew Gellatly, former Executive Director of the AGCC. It will provide strategic direction for SBC's regulatory initiatives, help shape high-level discussions and identify emerging regulatory issues in international gaming markets. The board also includes SBC founder and CEO Rasmus Sojmark and SBC General Manager Andrew McCarron. SBC Head of Legal Eve Hartley will serve as secretary.

The initiative is part of SBC's broader work to help regulators, policymakers and industry leaders share knowledge and experience. One of the board's priorities is to support the development of the SBC Leaders Regulatory Forums event, which will begin in Amsterdam on 19 April 2027. The forum is expected to bring together 350 senior decision-makers from Europe's regulated gaming sector.