How providers produce content that keeps working after Halloween

European Gaming Industry News' special Halloween feature brings together the answers of seven iGaming executives to the same questions. The feature centers on how game providers create content that keeps its value after a short-lived theme like Halloween. DEGEN Studios studio head Danny Gordon is also among the people interviewed.

Seasonal campaigns are used intensively in the sector every year. Most of this content becomes outdated quickly. The weight of the question therefore lies in the ways of creating lasting value beyond a single theme.

The source text does not include details of what the executives answered. Readers would need to review the full text of the feature to see all of the views. Still, presenting the views of seven executives on the same question together is a notable format for those who want to see how providers approach the topic in a comparative way.