Pythia Sports joins the NYCE marketplace with its horse and greyhound racing product

Pythia Sports, which provides managed trading, pricing and risk management for horse and greyhound racing, has joined the NYCE Product Marketplace. Operators now have a new channel to reach the company's managed racing product.

London-listed NYCE International is a B2B gaming marketplace and advisory company that connects operators with specialist suppliers. For its marketplace partners, it offers introductions to operators, presentation and positioning support, and regional representation.

The product Pythia offers together with Racing1 Markets brings official racing information, odds, risk controls, live streaming and the related media rights into a single integration and a single commercial arrangement. Operators can choose the API to build their own racing interface, or an iFrame solution for a ready-made racing betting page. Both options come with a management panel for configuration and live bet monitoring. Racing coverage and media rights depend on the permission of rights holders and on availability, which varies by market.

The product includes win and place bets, forecast, tricast and bet builder. Race cards feature form information, jockey silks and editorial commentary. Pythia's trading and operations team provides support 24 hours a day.

Stephen Davison of Pythia said NYCE puts the company in direct contact with operators who are weighing their racing options. Alex Crockford of NYCE noted that when it comes to racing, operators first ask about pricing, risk management and integration into the sportsbook.