Podium Signs Race Data Deal with Bet Ahoy

Race data provider Podium has signed a one-year data agreement with Bet Ahoy, a betting operator that has just started operating. Under the agreement, Bet Ahoy will be able to access horse racing and greyhound racing data from the UK and from various other countries around the world.

Race data plays a central role for betting companies in setting odds and offering in-play betting options. Agreements of this kind can help new entrants quickly expand their product range.

The report does not include details on the financial terms of the deal or on when Bet Ahoy will launch its service. For that reason, it is not yet possible to assess the scale of the contract or its weight in the sector.

Whether Podium will form similar partnerships with other new operators following this agreement remains to be seen in the coming period.