New Jersey Introduces New Protection Rules for Online Gamblers

New Jersey Attorney General Jennifer Davenport and the Division of Gaming Enforcement have announced data-driven responsible gambling requirements for gaming operators. These regulations now have binding force under state law, and New Jersey is the first state to make these measures mandatory.

Under the new rules, every operator must appoint a responsible gambling officer. Operators will use gambling spending thresholds and behavioral triggers to identify players who may need support. Players who meet the criteria will receive a detailed assessment, and if signs of problem gambling are found, the player will be added to an at-risk players list and a three-stage intervention will be applied.

It is stated that all operators previously had responsible gambling staff and applied similar principles. However, there was no binding, uniform standard on when further review and graduated intervention should be required. Officials said the new regulation closes this gap and aims to ensure that players who need help are identified in a timely and consistent manner.

The state also announced that it is aware of reports that some operators have used aggressive marketing methods targeting individuals who show signs of gambling disorder. It was further reported that RecoverMe, a cognitive behavioral therapy application, is offered free of charge to individuals seeking support, and that the GamFin financial counseling service, launched earlier, continues to operate.