NBA Signs Prediction Market Deals With Kalshi and Polymarket

The National Basketball Association announced a series of agreements to build a comprehensive framework for prediction markets. The league signed a memorandum of understanding with the U.S. Commodity Futures Trading Commission (CFTC) and also formed partnerships with Kalshi and Polymarket.

Under the agreements, Kalshi and Polymarket were designated as the league's preferred prediction market exchanges. Both platforms will gain access to official NBA data, brand rights and marketing opportunities in the United States. The data will be provided through the league's official data distribution partner, Sportradar.

With this partnership, the NBA is also introducing integrity safeguards. Under these, restrictions will be placed on which markets can be opened, league and team personnel will be prohibited from taking contracts on NBA events, and sharing information about suspicious transactions and investigations will be mandatory.

Scott Kaufman-Ross, the NBA's Head of Media Distribution and Partnerships, said the integrity of the game is the top priority and that the league wants to work constructively with regulators. The existing agreement with DraftKings has also been expanded to cover prediction markets and national promotional rights.

The league expects similar arrangements to be extended in the coming weeks to its other official betting partners and to companies in the prediction market sector.