NBA Reaches Deal With Kalshi and Polymarket for Prediction Markets

The NBA, which operates in the United States, has set up a framework for prediction markets tied to the league. The league called Kalshi and Polymarket preferred prediction market exchanges and signed a memorandum of understanding with the US Commodity Futures Trading Commission.

Under the agreement, limits are being placed on the contracts the platforms can offer. League and team personnel are prohibited from trading on contracts related to NBA events. The platforms are also required to share information about investigations and suspicious trading activity.

Scott Kaufman-Ross, the NBA's head of media distribution and partnerships, said the integrity of the game is the top priority. Kaufman-Ross said that as the sector develops, they want to build safeguards together with regulators and operators.

Under the deal, Kalshi and Polymarket will gain the right to use the NBA's intellectual property and marketing opportunities on US media channels. The platforms will receive NBA data through Sportradar, the league's official data distribution partner. The league said it plans to expand its relationships with existing sports betting partners and other industry participants in the coming weeks.