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mr.Booster Grows Through Full-Cycle Marketing Model

Aiming to solve the coordination problems of working with multiple vendors for iGaming operators, mr.Booster brings all marketing processes from acquisition to retention under one roof. Through its partnership with RedCore, the agency grew its client base from 60 to 200 in one year.

mr.Booster Grows Through Full-Cycle Marketing Model
Photo: iGaming Business

In the gaming industry, operators often outsource advertising, SEO, retargeting and brand protection to different companies. This fragmented setup makes coordination difficult and delays the launch of campaigns. To address this, mr.Booster built a full-cycle agency model that brings all services together under a single team.

The agency first made its name in media buying and video advertising. It then added SEO, retargeting and brand protection services. The company's general manager, Leonid Pudov, says the teams work together and see the whole project. He states that this structure enables fast launches, shared analysis and immediate problem solving.

The agency also has its own technologies. mr.Booster Ad Platform lets clients launch advertising campaigns. Retarg supports retargeting and retention efforts. BrandDuck detects brand searches that are hijacked by affiliates, competitors and third-party sites. The company also uses an AI-supported model. More than 130 experts set strategy and take responsibility, while over 200 AI agents automate processes. The company says a single SEO specialist can monitor dozens of sites.

mr.Booster grew rapidly after joining the international RedCore group a year ago. Pudov says the partnership offered the chance to scale rather than simply providing capital. The agency now operates in the EU, Europe, Australia, Latin America and Asia-Pacific, and its next goal is to enter more tier-one markets.

The agency also aims to help operators get more value from their existing traffic. Campaign observations from selected projects show that a significant share of users leave the site before making their first deposit. mr.Booster argues that re-engaging these users through legal and appropriate means creates an opportunity.

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