Mindway AI and the development of responsible gaming technology

Mindway AI has been developing new tools for responsible gaming since it was founded in 2018. The company's products combine neuroscience, artificial intelligence and expert assessments, and it has won several awards.

The company focuses on interactive and gamified experiences instead of traditional surveys and fixed warning messages. This approach aims to get players to pay more attention to warnings.

The Gamalyze tool works through a two-minute decision-making game. The tool measures a bettor's risk-taking behavior, decision speed and reaction to gains and losses. The player is shown their own risk level and told what they can do to play in a healthier way.

The company has also developed versions of this tool for sports bettors. Gamalyze Football and Gamalyze American Football have been added to the DraftKings Responsible Gaming Center.