Midnite Becomes Sponsor of All Three Snooker Triple Crown Tournaments

Betting and casino platform Midnite has expanded its partnership with World Snooker Tour. By adding the UK Championship to its existing sponsorship agreement, the company became the official betting and casino partner for all three snooker tournaments known as the Triple Crown. Midnite previously sponsored the World Snooker Championship and the Masters, and this new agreement brings all three events under a single partnership.

The UK Championship will begin on 28 November at York Barbican and run until 6 December. The tournament will feature the top 16 players in the world ranking and 16 qualifying players. This year the total prize fund has been raised to 1.5 million pounds. In 2025 the figure was 1.2 million pounds, and the champion will take home 312,500 pounds.

Callum Wilson, Midnite's Marketing Manager for World Snooker Tour, said the agreement is a natural step for the company. Wilson noted that all three tournaments carry great significance for players and fans. The company aims to strengthen its connection with the sport and bring fans closer to the matches.

Midnite is developing its betting and casino platform in-house. The company is licensed and regulated by the UK Gambling Commission and the Irish Revenue Commissioners. Its investors include Raine Group, Discerning Capital, Venrex, Makers Fund and Play Ventures, and the company has raised more than 35 million dollars to date.