Massachusetts Lottery Expands with Virtual Sports Games

The Massachusetts State Lottery has expanded its Mass Lottery Online platform with Inspired Entertainment's virtual sports games. The integration was completed through Aristocrat Interactive's Fusion platform. Players can now try options such as virtual horse racing and the Post Time Payout feature online.

Inspired Entertainment CEO Brooks Pierce said that becoming the first third-party content provider to go live on Inspired's iLottery platform is an important milestone for the company. Pierce said the step reflects the strength of its virtual sports product portfolio and the growth opportunity in the North American lottery market.

Massachusetts State Lottery Executive Director Mark William Bracken said the new content opens a new way to engage with players. Bracken said they will continue to expand the range of digital experiences.

Massachusetts is one of the most successful lottery states in the United States. In 2024, per-capita spending averaged $904, the highest in the country. That figure was $915 in 2023.

With these new products, the lottery is strengthening its current offering and reaching customers in the state through new channels.