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Konami's New Slots Reflect a Shift Toward Branding
Slot makers used to lean on licensed popular brands. In recent years, developers have started building lasting brands in-house.
Slot makers spent years developing games by licensing popular intellectual properties such as rock stars, films, TV shows and classic literature.
In recent years, however, developers have turned to creating lasting brands in-house. Players are being offered new themes, stories, adventures and bonus features. Bull Blitz Rampage and Dragon's Law Super Fortune are two of the newest examples of this trend.
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