Online betting revenue in Colombia up 84%

Online sports betting revenue in Colombia rose 84.24% in the first eight months of 2026. According to data from the regulator Coljuegos, total collections for the January-August period reached COP 977.22 billion (approximately 301 million US dollars). This figure represents a 39.38% increase compared with the same period in 2025.

Online sports betting contributed COP 473.02 billion (146 million US dollars). This amount accounts for almost half of total collections and is earmarked for transfer to the subsidized health system. The country's regulated gaming sector has operated under a dedicated licensing framework since 2016.

According to DataReportal and GWI data for the second quarter of 2025, Colombia ranks 22nd in the world for online gambling participation. Among Colombians aged 16 and over who use the internet, 13.8% have gambled online. With this rate, the country ranks third in South America, behind Brazil (19%) and Chile (16.6%). The data is based on internet users, not the entire population.

The market is largely in the hands of a small number of operators. BetPlay is estimated to hold about a 51% market share, while Wplay ranks second with roughly 14%. Together with Rushbet and Codere, these four major operators are estimated to control about 87.8% of the sector.

The sector remains under review due to taxation, financial controls and money laundering risks. Even so, the latest figures show that digital betting is becoming increasingly important for state gaming tax revenue and public finance.