IAGR Launches Free Tool to Check Licensed Betting Sites

The International Association of Gaming Regulators IAGR will hold its first Illegal Betting Awareness Week from 9 to 13 November 2026. Announcing the initiative at its annual conference in Lima, the association aims to explain the risks posed by unlicensed online betting sites and to coordinate consumer communication among its member countries.

The main goal of the campaign is to help players check whether a betting site is licensed in the country where they want to play. R&R Partners, an independent marketing and communications agency, has developed the creative concept and materials. On 6 November, members will receive a package including 30 and 15 second videos, social media content, a draft press release, and speaking notes in English and Spanish.

Another part of the campaign is CheckBeforeYouPlay.org, a website developed by Sharp Vision, a regulatory technology company based in Paris. Launching on 9 November, the free tool will allow users to enter the address of a betting site and view its licensing information in participating IAGR member countries. The data will come from official records and verified public sources.

IAGR President Ben Haden said the association wants more people to understand why a local license matters and to know where they can find reliable information before working with an operator. IAGR Secretary General Kevin Mullally warned that a professional-looking website or a familiar brand does not mean the operator is licensed in a particular place.