Dutch Gambling Regulator Launches Two Campaigns Aimed at Young People

The Dutch Gambling Authority Kansspelautoriteit (KSA) has launched two new campaigns to address the impact of gambling advertising and gambling harm on young people.

The campaigns come at a time when the government's effort to ban gambling advertising entirely is ongoing. Politicians are also considering banning gambling bonuses and introducing a general limit on online gambling deposits.

KSA is also concerned that young people encounter gambling content through social media, online videos, games and similar channels, not only through advertising. The first campaign, OpenOverGokken, calls on parents to talk with their children about gambling in good time. The name comes from the OpenOverGokken.nl platform, which launched in 2025.

The second campaign, Gambling Stop, targets young adults who are beginning to experience gambling problems and for whom the risk is particularly high. The campaign stresses that people do not need to wait for a special or life-changing moment to stop gambling. KSA explained that its earlier campaigns focused on recovering one's life after quitting gambling, whereas this campaign puts the emphasis on the moment of deciding to stop.

Meanwhile, concern about gambling harm in the Netherlands has grown since the regulated market opened in October 2021. Politicians and the public reacted to the increase in advertising, which paved the way for restricting it. The regulated market, however, argues that advertising is necessary so that gamblers turn to licensed, tax-paying platforms rather than illegal and untaxed sites.