GR8_TECH: Speed and Performance Are Creating a Competitive Edge in iGaming

After launching in 2023, GR8_TECH became a name to watch in the iGaming sector. As it enters the fourth quarter, the company says it is having another record-breaking year and continues to push the limits of technology.

The company's Technology Director, Edward Smyshliaiev, joined the team in 2025. He has more than twenty years of experience in software engineering, artificial intelligence, machine learning, and large-scale digital transformation. Smyshliaiev stresses that player expectations keep changing and that speed is no longer negotiable.

Mobile devices account for the vast majority of iGaming traffic. Even so, many operators still run slow platforms. Smyshliaiev notes that speed is especially important in second and third tier markets, where mobile coverage is weak. Data from A/B tests show that even a delay of a few seconds affects player retention, the time to first deposit, and other metrics.

GR8_TECH measures its partners' platform performance across all devices. According to these measurements, the average loading speed of the best operators is 5.5 seconds. Last year the company set a target of cutting this figure by two seconds. Smyshliaiev says that target has now been reached, and the company hopes to move all partners to faster mobile technology by the end of the year.

According to Smyshliaiev, operators should measure site speed across different devices and markets to find bottlenecks. Some island nations connect to the internet through undersea cables, which affects speed. Other countries are using the latest satellite technology. Even within the same country, there can be large differences between cities.