Gaming Corps signs content agreement with Veikkaus

Gaming Corps has signed a major content partnership with Veikkaus, Finland's state-owned operator. The company is accelerating its preparations for the country's shift to a licensed competitive betting market in 2027.

In the first phase, Gaming Corps' growing slot catalogue will be made available to Veikkaus players. Well-known games, original mechanics and recognised brands will be included. The partnership has potential to expand over time. The company's table games, mines, plinko and multiplier games, as well as its own products such as Smash4Cash, A-MAZE-CADES and X-MY-WAY, may also be considered later on.

Gaming Corps' flagship slot brand on the slot side is the 3 Pigs series. The series has become one of the company's most popular brands. Familiar characters are reinterpreted through different themes, features and gameplay styles.

Veikkaus has been at the centre of Finland's gaming sector for more than 85 years and serves around 2.7 million registered customers. The company offers lotteries, sports betting, online casino and instant games, and operates a casino in Helsinki as well as 44 gaming venues across the country.

The agreement comes at a critical time for the Finnish market. On 1 July 2027 the country will move to a licence system, opening online casino and betting to licensed competition and ending Veikkaus' current monopoly in these areas. Veikkaus is reshaping its supplier relationships for this transition, and the partnership with Gaming Corps is part of that preparation.

Gaming Corps Commercial Director Graham Greensmith said Veikkaus is one of the established names in the European gaming sector and has a strong player relationship in Finland. He said the company's diversity-focused approach would provide an advantage in a market where competition is increasing.

Riikka Seppänen, Deputy Vice President of Veikkaus iCasino, said Gaming Corps had delivered its content quickly and with high precision. She said the strong and original slot portfolio fits with Veikkaus' goals.