Gambling ads continue despite shirt ban, Bristol study finds
The fourth annual study carried out in Bristol showed that gambling marketing has continued after the Premier League shirt ban. The research monitored television, radio and social media, and found an increase in sleeve and training kit branding.
According to the fourth annual study from Bristol, the ban on shirt sponsorship in the Premier League has not ended gambling marketing. Ads remain visible across different channels.
Researchers tracked television, radio and social media broadcasts. The most notable finding was the increase in sleeve sponsorship and branding on training kits.
This picture suggests that because the ban covers only the front of the shirt, it has not completely eliminated marketing spending. Clubs and betting companies appear to have shifted visibility to areas outside the scope of the ban.
Repeating the study every year makes it possible to follow changes in gambling advertising over time. The results add new data to the ongoing regulatory debate in England over sports and gambling marketing.
Gambling is only for people over 18 and carries a risk of addiction.
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