How Evoplay's Player Space system is boosting player loyalty

Evoplay's Growth Director Anastasia Yakovykh reviewed the company's Player Space system with G3. According to Yakovykh, traditional loyalty mechanics mostly rely on campaigns lasting a few days. When the campaign ends, the player's motivation resets and there is no reason left to return before the next promotion.

Player Space, however, is not a single campaign or bonus tool. It is designed as a provider-level loyalty ecosystem. At the center of the system is the Season Pass. Players earn XP as they play, progress through 15 levels, and can spend the Crystals they collect on rewards such as free spins in the in-game store. In addition, a achievement system rewards different play styles and long-term engagement.

According to Yakovykh, the key difference of the system is that it gives users a lasting reason to come back. Instead of reacting to one-time promotions, players make progress and build value within a system that evolves each season. The company's data shows that Player Space users who return from a previous season generate up to 3.2 times more gross gaming revenue than new users at some operators.