DragonBet CEO: We Do Not Want to Be an Ordinary Betting Company

DragonBet is a Wales-focused betting company. Last month, the company agreed with BVGroup to move its platform to the BV:360 system. BetVictor, Parimatch UK, Betano UK and talkSPORT BET also operate on this platform.

CEO David Lovell believes the company has gained a competitive product with this move. Lovell said they had achieved steady growth on the casino side but had struggled to reach the same consistency in sports betting. In his view, without a strong product, this puts the company at a serious disadvantage in the sector.

Lovell said the new platform will allow a more advanced approach to compliance processes. According to him, customers will be able to meet their legal obligations without facing unnecessary difficulties. He also said the company can focus on its brand and innovation instead of dealing with technology limitations.

David Lovell, who runs the company together with his brother James Lovell, says they started out working at race tracks alongside their father John. The brothers moved the company online in 2022. According to Blask Index, DragonBet entered the list of the UK's 100 largest betting companies in less than five years after its founding. Lovell noted that the family has been in the industry since 1968. It was stated that the company only agreed to the BV:360 transition after being sure it could keep its independence and identity.