Coolbet puts 131 positions in Tallinn at risk

Coolbet has identified 131 positions at its Tallinn headquarters as facing redundancy risk. The group company in Estonia has started a collective consultation process. The final number of job cuts is not yet known.

Staff were informed of the proposed restructuring at a meeting on 26 October. The company notified the Estonian Unemployment Insurance Fund of the planned collective redundancies. Operations Director Tomas Graham said the consultation process is expected to continue through November. However, a firm deadline has not yet been confirmed.

The proposed cuts are expected to affect mainly development, IT and B2B positions. Some customer support and other service roles may also be affected. The group company in Estonia, VG Estonia, employs more than 360 people. Coolbet has around 1,000 employees worldwide.

The company said the restructuring aims at long-term sustainability and competitiveness. As reasons, it cited B2B performance falling below expectations and increasing regulatory and tax pressures in many markets. B2B operations were reported to have performed weakly over the past 12 to 18 months, particularly in the US.

In contrast, the B2C business performed better. The World Cup and results in main markets played a role in this success. Coolbet became part of Japanese group Sega Sammy, which acquired its parent company GAN in 2025. Graham stressed that the job cuts are not related to Estonia being a gambling market or a place of business. He also confirmed that the headquarters will remain in Tallinn.