Comparasino Launches TV Campaign With Focus on Licensed Casinos

Martyn Hannah, co-founder and CEO of Comparasino, has announced that the comparison site's national television campaign has reached millions of UK households. According to Hannah, choosing an online casino or bingo site is no longer as easy as it used to be.

Search results have turned into a battleground between licensed operators and reputable affiliates on one side and those that ignore the rules on the other. On social media, meanwhile, overseas-based brands advertise easy sign-up and high deposit bonuses. Hannah says the line between licensed and unlicensed brands has become dangerously blurred. An ordinary player can sign up and deposit money without realizing that the site does not hold a UK licence.

Hannah stresses that a UKGC licence is not a badge but a set of obligations an operator must meet every day. On licensed sites, players can set deposit limits, take a break, or join the national self-exclusion scheme and be blocked from all licensed operators at once. Operators must carry out age verification, monitor for signs of harm and, where necessary, run affordability checks. Games are independently tested, and disputes can be taken to an approved independent adjudicator.

On unlicensed sites, none of this is guaranteed. There may be no limits or checks, and if a payout is not made or an account is closed without warning, there may be no body to turn to. Comparasino aims to explain to players that they should only play on UKGC-licensed sites and to offer options based on their preferences. Gambling is prohibited for under-18s and involves risk.