Online casino industry hears call for transparency instead of bonuses

Online casino operator Slots Temple argued that the industry has relied on the same promotional methods for years and that player expectations have changed. Company officials said that tools such as bonuses, loyalty clubs and free spins still hold their place, but are not enough on their own.

As reasons, they cited regulators frequently changing promotion rules and the market reaching saturation. It was stated that when every operator runs similar campaigns, players struggle to tell them apart, and after signing up and using their free spins they move on to another site.

Slots Temple has committed to showing players the RTP rate of every game played directly. This way, players will reportedly not have to look for the rate inside the terms and conditions text. The company said that with this step it aims to reduce the perception that operators work against the player.

According to officials, a bonus campaign can be copied by competitors within a few days, while trust is much harder to imitate. The company said it tries to be accountable by collecting feedback from players and that it has seen an increase in player retention rates since the change. These figures are based on the company's own statement.

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