How casual games are boosting casino traffic

In an age of short attention spans, players decide within seconds whether a game is worth their time. For operators and affiliate partners, games now sit at the center of the customer acquisition process. BGaming marketing manager Kate Puteiko argues that casual and crash-style games stand out at this point.

The company's casual game Aviamasters ranked third in total bet amount and GGR, according to SOFTSWISS data. In the game, a plane flies while collecting multipliers. If the plane lands safely, a payout is made; if it crashes, the bet is lost. The game drew wide interest on streaming platforms and among content creators.

Triple Nipple stands out with a swiping mechanic borrowed from social and dating apps. According to Casinolytics data, between August 18 and September 8, streamers aired 92 games in 12 languages. These broadcasts amounted to about 424 thousand viewer minutes, or 7 thousand hours. SlotCatalog data also shows the game growing among the general audience. Weekly activity reached 117 users between September 14 and 20.

Fishing Time combines the popular fishing theme with a crash mechanic. According to the article, familiar themes and simple mechanics are a powerful tool for generating affiliate traffic. High click-through rates were also recorded in some markets. This gives partners room to run more creative marketing campaigns.