Cloud Technology, Not Studio Space, Is the Growth Driver for Live Casino Studios

According to nanocosmos Managing Partner Chris Strijbosch, live casino studios no longer need to invest in additional space or hardware to enter new markets. Cloud-based production, real-time translation and multi-brand broadcasting form the basis of this shift.

In traditional green screen setups, each brand meant a separate room, separate hardware, separate cabling and a separate team. Today, studios in countries such as Armenia and Malta commonly use one booth per market, dealers who speak different languages, and a different brand look for each broadcast. With cloud-based green screen technology, many brand environments can be produced from a single video source. As a result, entering a new market no longer depends on hardware shipments waiting in customs.

A similar approach is emerging in localization. Operators want a single table to address every player in their own language. Thanks to AI-powered real-time subtitles and translation, there is no need to build a separate broadcast feed for each market.

Multiple camera angles are also changing the viewer experience. Fast games such as roulette are being produced live from several angles, making them more engaging and fairer to watch. Game round recordings, meanwhile, allow the specific round needed for compliance reviews or training to be located quickly.

The company has worked in real-time video since 2010 and states that in 2015 it introduced its patented H5Live technology, which can deliver video worldwide in under one second. Acknowledging that latency cannot be reduced to zero, Strijbosch says the goal is to minimize the time between the dealer's move and the player's reaction. These topics are set to be discussed at the SiGMA World event in Rome in November.