Monthly Rewards System for Digital Players with Caesars Empire Builder
Caesars Entertainment has launched Empire Builder, a progression-based loyalty feature on Caesars Palace Online Casino and Caesars Sportsbook & Casino platforms. The feature uses a progress meter that resets monthly for players in eligible U.S. states.
The company has launched the Empire Builder program, which covers online casino and sports betting activities. Players advance through the monthly rewards system by earning Tier Credits through these activities. A progress meter tracks this activity and resets every month.
The program includes incentives such as Reward Credits, Tier Credits, Casino Bonus Cash, Bonus Spins, Sports Bonus Bets and Profit Boosts. The new Reward Credit Boost feature provides extra credits based on the player's Caesars Rewards tier and progress.
Caesars Digital President Eric Hession said players expect an interactive and engaging experience rather than just rewards. Hession described Empire Builder as the first feature designed specifically for digital players.
Reward Credits earned through Empire Builder can be used at Caesars' hotel, dining, entertainment and casino experiences in North America. The launch connects online betting activity with rewards at the company's resort destinations, integrating digital platforms with its land-based loyalty program.
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