Booming Games Expands Its Sales Leadership

Rapidly growing game software provider Booming Games has appointed Ally McIvor to lead its sales team. The company has, for the first time, assigned a dedicated senior executive to the sales function. McIvor previously held commercial, partnership and operations roles at Microgaming, Games Global and iSoftBet.

McIvor will report directly to all members of the sales team. The purpose of the new role is to ensure that the sales function focuses solely on sales and that the unit operates as efficiently as possible. McIvor will work alongside the company's Commercial Director, Michael Waterfield.

The company's goal is not only to close more deals, but to build the right partnerships and ensure they generate value for years. Waterfield said that with McIvor on board, they will be able to track market priorities and operators more clearly and make better use of every opportunity.

McIvor took part in the SBC Lisbon event last month for the first time. The new executive is expected to meet more customers and business partners in the coming months. McIvor said she aims to contribute to the company's growth by drawing on more than seven years of experience in the igaming sector.