BetMGM extends NFL partnership in Canada for one year

BetMGM has renewed its partnership with the National Football League, confirming it will continue as the NFL's official sports betting partner in Canada. The one-year extension continues the collaboration that began in 2022. The agreement covers the sports betting category across digital and physical sales channels in Ontario and Alberta.

Under the agreement, BetMGM will continue to use the NFL logo, team marks and the marks of major events such as the Super Bowl in its marketing campaigns in Canada. The partnership also offers opportunities for integrated marketing activities and premium hospitality experiences.

The league bases legal sports betting on the integrity of the game. BetMGM has agreed to comply with the NFL's core integrity policies and responsible gaming initiatives. The two parties will work together to keep every match fair and to ensure that those who choose to bet can do so safely.

BetMGM Canada Revenue Director Matt Prevost stressed the importance of protecting the integrity of the game and the wellbeing of players together. Prevost said the company aims to offer fans in Ontario and Alberta an NFL experience with responsible gaming built into every stage. NFL Canada General Manager Gavin Kemp said the league will continue to work with partners who share a common approach to responsible gaming.

BetMGM's football offering in Canada includes more than 500 betting markets for each match. These markets include anytime goalscorer bets and a wide range of live betting options. An expanded cash out feature also allows players to close eligible bets before the final outcome is known.