BetGoodwin Reportedly Seeks a GBP 80 Million London Listing

UK-based betting brand BetGoodwin is reportedly planning a listing in London. According to Sky News, the company is targeting a valuation of around GBP 80 million on the Junior AIM Market. It is also said to have sought support in the process from independent investment bank Allenby Capital. BetGoodwin did not comment when asked by SBC News.

BetGoodwin is the online brand of the long-established betting group Goodwin Racing. The brand officially launched in 2022, while the group's telephone betting operation was founded 25 years earlier. According to Blask Index, BetGoodwin is the 74th largest operator in the UK and the 66th largest in Ireland. Goodwin Racing's cash reserves rose by more than 122 percent in 2024 to GBP 6.08 million.

The timing is notable. Flutter Entertainment, the world's largest online operator, has dropped its London listing and now trades only on the New York Stock Exchange. Flutter shares fell from GBP 228.60 to GBP 75.88 over their last 12 months in London (31 July 2025 to 31 July 2026). The stock currently stands at USD 77.48 in New York, or GBP 57.87.

Entain, the largest betting company listed in London, has lost more than 40 percent of its value in 2026 and dropped to GBP 4.54. In September, the company fell to the FTSE 250 after a six-year run in the FTSE 100. Rank Group shares declined 16 percent to around 80 pence. evoke, the owner of William Hill and 888, is cited as an exception in this picture.