BC Game Renews Brand Ambassador Deal with Colby Covington

BC Game, an online casino and sports betting platform, has announced that it is joining forces again with former UFC interim champion Colby Covington. Covington will serve as the platform's global brand ambassador. The relationship between the two sides began in 2024 and has now been renewed with this new chapter.

Covington is known for his strong wrestling background, high pace inside the cage and striking personality. His recent focus on professional wrestling competitions and his strong presence in digital media have also brought him attention beyond the sports audience.

BC Game's new CEO, Ali "Ako" Muhanned, announced his first brand ambassador in the role with this deal. Ako said he is pleased to bring Covington back to the team because of his success in freestyle wrestling and his new bouts in Real American Freestyle. Ako also said he values hardworking people who are open to collaboration.

Under the agreement, Covington is expected to work on dedicated digital campaigns, interactive fan events and sports entertainment content aimed at an international audience. Users will be able to access behind-the-scenes content, joint promotions and community events tied to major combat sports matches held throughout the year.

BC Game noted that its platform, founded in 2017, offers casino games, sports betting and community-focused entertainment. It was also stated that the company supports responsible gaming principles and that licensing information and player protection tools are available on its official website.