Altenar to Provide Technology for Wildz Group's Entry into the Finnish Market
Malta-based Wildz Group has been announced as the first operator to receive a licence in Finland's regulated online betting market. The market will open in July 2027, and Altenar will supply the company's sports betting technology.
Leading sports betting provider Altenar will support Wildz Group's entry into Finland's newly regulated online betting market with its technology. Malta-based iGaming operator Wildz Group became the first operator to announce that it has obtained an online betting licence in Finland. The licence will authorise the company to operate once the country's regulated market opens next year.
Altenar has been working with Wildz Group since 2024. The partnership is helping the company move beyond its casino-focused model alone. The Finland entry is a continuation of this partnership. Altenar's regional experience, Northern European trade expertise and localised content form the basis of the operator's growth strategy.
Wildz Group CEO Sam Brown said Altenar has played a central role in the success of the company's global sports betting offering. Brown said they expect strong interest in Finland when the market opens in July 2027. He said they plan to use Altenar's flexible tools to build a sports betting experience for Finnish players that is among the best in the sector.
Altenar COO Dinos Stranomitis described Finland's move to a competitive online betting market as an important development for the sector. Stranomitis noted that entering a newly regulated market requires the right technology, flexibility and a clear understanding of local requirements.
Finland is among the most recent European countries to replace a state monopoly on online betting with a licensing model. The application process opened on 1 March 2026 and has attracted strong interest from operators ahead of the planned market launch.
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