Altenar Supports Wildz Group's Entry Into Finland's Licensed Market

Leading sports betting provider Altenar is supporting Wildz Group's entry into Finland's newly regulated online gambling market.

Malta-based iGaming operator Wildz Group became the first operator to publicly announce that it has obtained an online gambling licence in Finland. The licence will allow it to operate when the country's regulated market opens next year.

Altenar has been working with Wildz Group since 2024. The partnership is helping the company move beyond a casino-focused model only. The entry into Finland is a continuation of this collaboration. Altenar's regional experience, trading expertise in Northern Europe and localised content form the basis of the operator's growth strategy.

Wildz Group CEO Sam Brown said Altenar plays a central role in the company's global sports betting products and that the group expects strong interest in Finland when the market opens in July 2027.

Altenar COO Dinos Stranomitis described Finland's move into a competitive online gambling market as an important development for the sector. In his view, entering a newly regulated market requires the right technology, flexibility and a clear understanding of local conditions.

Finland is among the last European countries to replace a state monopoly on online gambling with a licensing model. The application process opened on 1 March 2026 and has drawn strong interest from operators ahead of the planned market launch.