Allwyn UK restructures its management

Allwyn UK is making sweeping changes to its leadership structure. The restructuring focuses in particular on how the company's technology side will be managed. The change coincides with a change of managing director at the company, which is the UK arm of Allwyn International and operator of the National Lottery in the United Kingdom.

Three new positions are being created at the company: Social Impact Director, Chief Marketing Officer (CMO) and Chief Digital Officer (CDO). Two of them have been filled. Chief Impact Officer Alastair Ruxton will serve as Social Impact Director. Stephen Taylor, founder of CMO Thrive, a strategic marketing consultancy, will temporarily take on the role of Chief Marketing Officer from 17 November 2026. The Chief Digital Officer position has not yet been filled.

Phil Walker, who was appointed interim CEO in September after CEO Adriana Vidler, who had served for three years, was replaced, will also take on the responsibilities of Chief Strategy and Transformation Officer (CSTO). The three senior positions being removed are Chief Technology Officer (CTO), Digital Managing Director and Strategy and Transformation Director. The technology-related responsibilities will be integrated into the digital, retail and security divisions and will report to Walker.

Walker said the transformation process requires a great deal of effort. In his view, this transformation must now translate into stronger growth, a better experience for players and retail partners, and more income for Good Causes. Mark Smith (CTO), Richard Dawkins (Digital Managing Director) and Sarah Venning (CSTO) will leave the company. Dawkins will leave in December and Venning in November. Smith will remain with the company as Technology Strategy Adviser until June 2027.