ACMA issues warning to former AFL players over illegal Vegastars promotion

Australia's communications regulator ACMA has issued a formal warning to former AFL players Mitch Robinson and Rhys Mathieson for promoting Vegastars, an online gambling service that is illegal in the country. The review covered social media and podcast content published in March and April 2026.

In the videos, Vegastars' name, logo and web address were shown alongside gameplay footage, and the service was described in positive terms. Robinson used Instagram and the Rip Through It podcast on YouTube, while Mathieson used Instagram. In January 2026, ACMA had asked internet service providers to block the Vegastars site. When the regulator contacted the two men, both accepted responsibility, ended the arrangement and removed all promotional content.

Australian rules prohibit offering and promoting illegal online gambling services. A person who promotes such a service can face a civil penalty of about 40,800 euros (65,520 Australian dollars) per breach. For those who facilitate access through referrals, the penalty can rise to about 1.70 million euros (2,730,000 Australian dollars).

ACMA member Carolyn Lidgerwood said the authority has stepped up its online monitoring of illegal gambling promotion. Lidgerwood reminded internet personalities that new promotions could bring regulatory action and heavy fines. In addition, advertising rules taking effect on 1 January 2027 will prevent licensed betting companies from using current or former athletes, influencers and celebrities in promotions. In August 2026, Parliament had approved a broader reform package that includes changes to advertising and enforcement.