76ers Become First NBA Team with a Prediction Market Partner

The Philadelphia 76ers have signed a multi-year deal with prediction market operator Kalshi. Kalshi has become the team's Official Prediction Market Partner. The agreement follows the league's earlier announcement of its own deal with Kalshi, and it stands out as the first case of an NBA team naming a partner in this category.

Under the agreement, Kalshi will gain visibility in the team's arena and digital channels. These channels include the 76ers app, mobile ticketing, and the team's own platforms. Planned content includes social media initiatives such as a monthly Top Plays fan vote.

Kalshi will also serve as presenting partner of Sixers Posters, a digital art series. The series features works by Philadelphia-based artists and creators with ties to the city. The company will also offer the Beat the Pro fan platform, which runs throughout the season. The platform will end with an on-court contest. The winner will get a chance to face one of the 76ers' personalities and a chance to win $76,000.

In October, the NBA designated Kalshi and Polymarket as Preferred Prediction Market Exchanges. The league also signed a memorandum of understanding with the U.S. Commodity Futures Trading Commission. According to the contracts, the designated exchanges must follow integrity requirements for NBA-related markets, including contract limits. League and team personnel are prohibited from trading on NBA event contracts. The platforms are also required to share information about suspicious trading and investigations. Sportradar will provide NBA data to both platforms.