Seven Markets to Watch in Europe in 2027

Some gaming markets in Europe are undergoing a major transformation. Markets that previously operated under state monopolies are opening their doors to private operators, while established countries are reviewing their regulatory frameworks. Online gaming also continues to grow significantly across the continent.

Finland will open online betting and casino games to licensed private operators from July 1. The country has a strong digital player base and considerable demand outside the monopoly. However, challenging an established operator such as Veikkaus will not be easy. For this reason, the battle for market share will be one of the most closely watched developments in Europe in 2027.

Spain's situation is somewhat different. The country already ranks among Europe's major regulated gaming markets. Even so, continued online growth shows that opportunities have not yet run out. Spain combines two features that rarely appear together in an established market: large scale and ongoing online growth.